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The purpose of this paper is to propose the use of a user-centric service map to facilitate the visual exploration and monitoring of user context information for proactive market analysis.

The paper supports a context-based market analysis by developing a user-centric service map which comprehensively visualizes a variety of contexts, users, and services. Empirical data were gathered from service descriptions and reviews of 100 mobile application services in the Apple App Store’s lifestyle and healthcare and fitness categories.

The user-centric service map supports the analysis of the context information from using various mobile app services, and can therefore be effectively applied for market-segment analysis and user-value analysis.

The user-centric service map involves implications in terms of multi-disciplinary proactive market orientation and data-driven strategy development, allowing firms to respond to changing market conditions in the mobile business promptly and even preemptively.

The initiative uncovering of latent needs through examining context of use have been an important focus of prior work, but little attempt has been presented in the way of frameworks for converting abundant context data into strategic information. The paper provides new methods and procedures to establish and interpret service maps using flexible visual features.

The purpose of this paper is to show that existing project portfolio management methods have failed to take firms' long‐term strategies into account. To overcome this limitation, it is proposed to suggest technology road‐maps (TRMs) as a tool to assist with project selection and planning.

Based on bibliographic and qualitative analysis, the paper develops a systematic process of building TRMs for project portfolio management. The proposed process was applied to the project selection and planning process of a Korean government R&D program.

The paper finds that the suggested process can support strategic planning by assuring that an organization is implementing the right projects at the right time. During this process, the selection of experts, the flexibility of the process, the periodical updating of the TRM, and TRM standardization are regarded as critical issues for high‐quality technology road‐mapping.

The approach in the paper does not deal with the cost and profitability aspects of a project as part of its evaluation, nor does it consider complex relations between technologies in different projects.

The findings in the paper are expected to be helpful in establishing R&D strategy and setting priorities among projects, and in fostering coordination in project implementation.

This paper is one of the earliest attempts to systemize TRM methods specifically for project portfolio management, and is expected to make it easier for companies to adopt and apply TRMs effectively.

The purpose of this paper is to provide a concrete integrated roadmap structure and a supporting tool for efficient roadmapping, to enhance interdisciplinary research on product‐service.

The paper first clarifies definitions based on literature review. Next, the integrated roadmap structure is designed by overcoming limitations of the existing product‐service roadmaps. Lastly, a modified quality function deployment technique is developed to be used as a means for the integration process and applied to the mobile communications industry for the case study.

The suggested roadmap and roadmapping process have potential advantages that can help strategic planning and management of product‐service.

There are issues related to complexity of the suggested technique and completeness of the case study.

The suggested approach stimulates communication and knowledge sharing between manufacturers and service providers, providing a useful guidance to picture the long‐term future from the same perspective.

The paper provides a holistic approach on the development of the product‐service sets, which is characterized by many challenges and uncertainties.

To solve the trade‐offs between marketing and R&D domains and to minimize information loss in new product development (NPD), this study proposes an integrated design process as a new solution to the interface system between the two domains.

House of Quality integrated with multivariate statistical analysis is used for determining important design features. These design features are used as parameters for conjoint analysis and Taguchi method, and then the results of analyses are compared. Sequential application of conjoint analysis and Taguchi method, depending on the differences in utilities and signal to noise ratios, is applied for the integrated design process. An automotive interior design is illustrated for the validation of the integrated design process.

The integrated design process determines a point of compromise between the optimums of conjoint analysis and Taguchi method. Sequential application of two methods ensures full utilization of both methods and no loss of information.

More illustrations on NPD are needed to verify the proposed process.

The design process suggested in this study can be used for process innovation in six sigma approach and be integrated with value chain intelligently. This study proposes the strategic guideline of the integrated design process for enterprises.

The integrated design process suggests the solution for the trade‐offs between marketing domain that pursues the utility of product and R&D domain that emphasizes robustness of product quality. This integrated design process will give enterprises competitive advantages in NPD.

This study aims to propose a tree‐based analytic tool that may be used in analyzing a large‐scale and complex service process. The tenet of this tool is based on the Boolean logic and named service tree analysis (STA). The proposed STA aims to reflect the customer participation perspective and to propose how to analyze the service process and deduce useful information.

Fault tree analysis is used as an underlying methodology since it has a Boolean logic to describe the customer's selection of each element and identifies critical events. Taking these advantages of the fault tree, the proposed STA consists of three main parts; service tree construction, qualitative analysis, and quantitative analysis. First, a service tree is constructed depending on how the service elements are selected by the customer; If the subordinate events are always selected by customers, they are linked with an AND gate, otherwise, with an OR gate. Next, in the qualitative analysis, service elements are characterized as core services, supporting services, and optional services by deducing a minimal service cut set. Last, qualitative analysis deals with deriving the impact of each service element based on the Kano model.

The suggested STA has advantages which help strategic operation and management of the service process.

This study is unique and even exploratory in that it first adopts the notion of tree analysis in structuring a large‐scale, complex service system. Further, the proposed service tree provides a systematic approach from customer participation perspective, which makes the service process to be managed efficiently.

The purpose of the paper is to distinguish features of m‐commerce from those of e‐commerce and identify factors to influence customer satisfaction (m‐satisfaction) and loyalty (m‐loyalty) in m‐commerce by empirically‐based case study.

First, based on previous literature, the paper builds sets of customer satisfaction factors for both e‐commerce and m‐commerce. Second, features of m‐commerce are identified by comparing it with current e‐commerce through decision tree (DT). Third, with the derived factors from DT, significant factors and relationships among the factors, m‐satisfaction and m‐loyalty are examined by m‐satisfaction model employing structural equation model.

The paper finds that m‐commerce is partially similar in factors like “transaction process” and “customization” which lead customer satisfaction after connecting an m‐commerce site, but it has unique aspects of “content reliability”, “availability”, and “perceived price level of mobile Internet (m‐Internet)” which build customer's intention to the m‐commerce site. Through the m‐satisfaction model, “content reliability”, and “transaction process” are proven to be significantly influential factors to m‐satisfaction and m‐loyalty.

The paper can be a meaningful step to provide empirical analysis and evaluation based on questionnaire survey targeting actual users. The research is based on a case study on digital music transaction, which is indicative, rather than general.

The paper meets the needs to focus on customer under the fiercer competition in Korean m‐commerce market. It can guide those who want to initiate, move or broaden their business to m‐commerce from e‐commerce.

The paper develops a revised ACSI model to identify individual critical factors and the degree of effect.

A complete form of knowledge management system comprises both process management and contents management. Process management is concerned with handling activities to generate and utilize knowledge, whereas contents management deals with knowledge contents themselves. Workflow, considered as a core component of process management, is to define and administer business processes automatically. A knowledge map is a representation tool to visualize knowledge sources and relationships among knowledge artifacts. Noting the crucial needs to integrate process management and contents management and recognizing that previous research has paid little attention to this issue, we propose a framework for developing a workflow‐based knowledge map. The proposed process‐perspective knowledge map takes the structure of processes and tasks defined in workflow into account. We then materialize the framework by developing a prototype and applying it to the car seat design process of the automobile industry. The integration represents an exploratory effort to combine process management and contents management.

The relationship between knowledge management (KM) and research and development (R&D) management is intrinsically close. However, little attention has been paid to the development and implementation of KM systems for R&D organizations. The main objective of this current research is, from the perspective of evolutionary ecology, to suggest a framework of system design to link KM and R&D management.

The chronological profile of R&D management systems over the past few decades is reviewed and the salient features of respective generations are identified. Then, the list of requirements for KM systems is suggested for each generation.

Finds that these requirements constitute crucial variables for the design of KM systems and, as a whole, provide the building‐blocks for integrating R&D management and KM.

The proposed architecture is considered as a starting‐point and serves as a milestone in implementing KMS in accordance with the R&D characteristics of a particular firm.